Sales image by Michael Giuffrida

Break out your No. 2 pencil to make a memorable statement

Think about how many telephone calls you receive in a day, how many emails you respond to or simply delete, and how much junk snail mail you receive.  Now try to remember a single one of those from more than a week ago.  Any luck? For most the answer is likely no.  However, can you Read more about Break out your No. 2 pencil to make a memorable statement[…]

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Be top of mind for your prospects and clients

When business is going well and customers return time after time to buy from you, its easy to lose focus on some of the things you used to do when building up your initial book of business.  Before you had clients, you likely had to do things to let prospects know that you existed and Read more about Be top of mind for your prospects and clients[…]

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How do I eliminate my business competition?

Running a business is hard enough when things are going well and you are selling all you could hope to sell.  Regardless of whether you sell a product or service, and even if you were first to market, if it’s worth selling there will be competition because others will want to get a piece of Read more about How do I eliminate my business competition?[…]

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What should I do about telephones for my business?

There are lots of options for implementing a telecom strategy for your business with today’s technology.  There was a time when picking your phone number and deciding your initial telecom strategy was daunting because if you every moved your office to another town or went from one system to another all of the history with Read more about What should I do about telephones for my business?[…]

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How long does it take to build a new website?

Having been in the website business for years, it was always amusing to me when a prospect for a new website would delay their decision to go forward with our web proposal, but then would hound us about how quickly it needed to be up and running as soon as they signed.  While this may Read more about How long does it take to build a new website?[…]

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What should I expect from my website?

While it may seem obvious to people in business today that they need a website, many don’t understand exactly why or what they should expect from their site.  As is true with most business tools the answer to this question depends upon your business and your target audience but here are some goals you should Read more about What should I expect from my website?[…]

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What is inbound marketing and how can I use it for my organization?

With the number of options available to consumers today, many of the traditional marketing techniques get filtered out as “white noise”.  Because of this and the importance of the web, many businesses are using newer techniques called “inbound marketing” to achieve their lead generation goals. The basic concept behind inbound marketing is that you draw Read more about What is inbound marketing and how can I use it for my organization?[…]

Sales image by Michael Giuffrida

How do I find new sales leads?

Every business needs customers and most small businesses start our by getting referrals through their network and from their existing customers.  At some point as you start to grow your business more aggressively, referrals and networking may not be enough.  Its easy to say “I’ll just hire some sales people”, but those people need to Read more about How do I find new sales leads?[…]