Managing email can be a daunting task for a new business owner. In a future series we will discuss proper email etiquette tips, but for now lets discuss how you should set yourself up. While some people still pick up the phone and call someone when they are looking for a product or service, most use the internet and email. It is important that your email address look legitimate to a prospective client. There are two things you can do to help your self look like the preferred partner for your type of business.
First, Register a domain name at an inexpensive domain provider like 1&1 for your business which sounds professional and is easy to type. Don’t use a long name with hyphens and acronyms. Next, setup an email address using that new domain name that is also professional. This can also be done right through the domain registration and setup process and is often included with the cost of the domain name. You can simply use your first name “Michael@”, or “sales@” or “info@”. I would not suggest using your cute nickname that your friends in college called you though. Sending an email to “firstname.lastname@example.org” would feel much better than “email@example.com” if you were looking for someone to give you professional service.
In a future post, we will also talk about setting up a website at your new domain name so stay tuned!
Michael Giuffrida from Southington CT has been operating businesses since 1997. He is an experienced entrepreneur in business management, profitable growth, business valuation, mergers and acquisitions, and information technology managed services.