Image by Michael Giuffrida about solutions

Michael Giuffrida: Cyber Espionage is a Real Threat to Small Businesses

You own a small business, so naturally, hackers will be more apt to bypass you and move on to a larger target, right? Wrong. Research shows that a third of all United States espionage attacks in cyber space target small businesses, according to entrepreneur Michael Giuffrida. Sure, a single small business’s information may not seem Read more about Michael Giuffrida: Cyber Espionage is a Real Threat to Small Businesses[…]

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When should I look for bank financing for my business? – By: Michael Giuffrida

When most small businesses owners hand their shingle, they have a certain amount of money they plan on using to get started.  Perhaps it is money they have saved or borrowed from friends and family but in any case, it is usually limited.  While not true in every case, a business often takes longer to Read more about When should I look for bank financing for my business? – By: Michael Giuffrida[…]

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What is inbound marketing and how can I use it for my organization?

With the number of options available to consumers today, many of the traditional marketing techniques get filtered out as “white noise”.  Because of this and the importance of the web, many businesses are using newer techniques called “inbound marketing” to achieve their lead generation goals. The basic concept behind inbound marketing is that you draw Read more about What is inbound marketing and how can I use it for my organization?[…]

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Hire slow, fire fast.

In a small business, your people are everything.  Not only do they likely interface with your clients but they also represent you in the community.  And most importantly, they reflect the type of culture you have in your organization when chatting around the water cooler.  This is why it is critical that you have the Read more about Hire slow, fire fast.[…]

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What is next generation endpoint protection?

Once malicious content became a “thing”, antivirus software for your computer or endpoint became a necessary investment.  Then viruses evolved to “malware”, and you needed to add anti-malware to your endpoints.  Now as hackers continuously modernize, improve and evolve their attack methodologies it requires an even higher level of protection to avoid having your computer Read more about What is next generation endpoint protection?[…]

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How do I know if a company that I want to buy is a good fit?

When growing a small business client by client, it can become frustrating that it feels like you are never reaching that “critical mass” that you are looking for.  When this happens, many business owner look to supplement their organic growth with growth through acquisition.  Making an acquisition to grow your company is a great way Read more about How do I know if a company that I want to buy is a good fit?[…]

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How do I determine where my sales people are falling down in the sales process?

While some would argue that sales is more of an art than a science, if you have a struggling sales person, you can definitely apply some science to help determine where the problem lies. As a student of the Sandler Selling System, I look at the sales cycle as if you were moving a prospect Read more about How do I determine where my sales people are falling down in the sales process?[…]

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Which is more; 24 or 1440? The answer will magically give you more time in your day

It seems that each day there are more and more things that want our attention, and our time. How many times have you said, “There just isn’t enough time in the day!”?  Your prayers are now answered and I am here to give you more time in your day.  The reality is that our time Read more about Which is more; 24 or 1440? The answer will magically give you more time in your day[…]

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Do I need a server in my office anymore?

Cloud! Cloud! Cloud!  It’s the buzz word of the times but is it really right for my business?  Let’s start by defining it. In short, when something is “in the cloud” it is simply on a server which is sitting somewhere else as opposed to in your office, and it is accessed over the internet. Read more about Do I need a server in my office anymore?[…]