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Michael Giuffrida: In the age of the cloud, do you still need a server in the office?

It’s the era of cloud technology, and businesses have started making the big shift in handling their data and moving some or all of those resources in the cloud. But is it still right and helpful for a business to maintain a server in the workplace, or is it better to move everything on the Read more about Michael Giuffrida: In the age of the cloud, do you still need a server in the office?[…]

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Public wireless networks: Are they safe and secure?

Public WiFi networks are becoming more and more popular, in coffee shops, hotels, airports, and shopping locations. They spell convenience and productivity, and make for a seamless internet browsing experience. But are they safe and secure enough to use? Hackers, for one, are known to frequently snoop on public wireless networks. It’s easy enough to Read more about Public wireless networks: Are they safe and secure?[…]

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Mike Giuffrida: You May Want Cybersecurity Liability Insurance

Your daily agenda as a business owner may involve supervising employees, completing payroll, and even facilitating training. But what about protecting your information? If you neglect this important task, you may end up going out of business sooner than you think, which means all of the other tasks you’ve been doing up to this point Read more about Mike Giuffrida: You May Want Cybersecurity Liability Insurance[…]

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Michael Giuffrida: How to Protect Your CT Business from Hackers

Last year, Dannel Malloy, the governor of Connecticut, introduced a new strategy for safeguarding the state against cybersecurity attacks. If you’re a business owner in the Constitution State, this relatively new cybersecurity strategy definitely impacts your daily operations, according to business guru Michael Giuffrida. Here’s a look at what you should know about Connecticut’s newest Read more about Michael Giuffrida: How to Protect Your CT Business from Hackers[…]

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Michael Giuffrida: Are Public Wireless Networks Truly Safe?

Being able to connect to the internet just about anywhere nowadays is both a blessing and curse. The blessing? You can remain connected and thus stay productive throughout the day. The curse? The information you send or receive in email is vulnerable to hackers. In other words, a public wireless network is a double-edged sword, Read more about Michael Giuffrida: Are Public Wireless Networks Truly Safe?[…]

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Michael Giuffrida: Cyber Espionage is a Real Threat to Small Businesses

You own a small business, so naturally, hackers will be more apt to bypass you and move on to a larger target, right? Wrong. Research shows that a third of all United States espionage attacks in cyber space target small businesses, according to entrepreneur Michael Giuffrida. Sure, a single small business’s information may not seem Read more about Michael Giuffrida: Cyber Espionage is a Real Threat to Small Businesses[…]

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When should I look for bank financing for my business? – By: Michael Giuffrida

When most small businesses owners hand their shingle, they have a certain amount of money they plan on using to get started.  Perhaps it is money they have saved or borrowed from friends and family but in any case, it is usually limited.  While not true in every case, a business often takes longer to Read more about When should I look for bank financing for my business? – By: Michael Giuffrida[…]

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What is inbound marketing and how can I use it for my organization?

With the number of options available to consumers today, many of the traditional marketing techniques get filtered out as “white noise”.  Because of this and the importance of the web, many businesses are using newer techniques called “inbound marketing” to achieve their lead generation goals. The basic concept behind inbound marketing is that you draw Read more about What is inbound marketing and how can I use it for my organization?[…]

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Hire slow, fire fast.

In a small business, your people are everything.  Not only do they likely interface with your clients but they also represent you in the community.  And most importantly, they reflect the type of culture you have in your organization when chatting around the water cooler.  This is why it is critical that you have the Read more about Hire slow, fire fast.[…]