Motivation image by Michael Giuffrida

How can I use gamification in my company to increase productivity?

Creating fun and competitiveness in the workplace is not a new concept, but with today’s technology tools and systems, it has become more accessible and more real-time. For many years organizations have created contests for sales people to pit them against each other in hopes of increasing sales….because it works!  Sales people by nature are Read more about How can I use gamification in my company to increase productivity?[…]

Sales image by Michael Giuffrida

How do I determine where my sales people are falling down in the sales process?

While some would argue that sales is more of an art than a science, if you have a struggling sales person, you can definitely apply some science to help determine where the problem lies. As a student of the Sandler Selling System, I look at the sales cycle as if you were moving a prospect Read more about How do I determine where my sales people are falling down in the sales process?[…]

Growth image by Michael Giuffrida

How do I know if a company that I want to buy is a good fit?

When growing a small business client by client, it can become frustrating that it feels like you are never reaching that “critical mass” that you are looking for.  When this happens, many business owner look to supplement their organic growth with growth through acquisition.  Making an acquisition to grow your company is a great way Read more about How do I know if a company that I want to buy is a good fit?[…]

Image by Michael Giuffrida about Performance

How should I compensate my sales hunters?

First note that I did not title this “how much should I compensate my sales hunters?”.  What you pay will vary based upon your geography, industry, availability of quality candidates, and the experience of your hunter.  This post will focus on how to structure what you pay them to gain the best performance and results. Read more about How should I compensate my sales hunters?[…]

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What should my first small business marketing plan look like?

For many small businesses, marketing is an optional thing that you do if you have extra money, which often is not the case.  Now that doesn’t mean that they don’t spend money on trinkets and sponsor the local baseball team, its just that they don’t put together an intentional effort to market their business.  If Read more about What should my first small business marketing plan look like?[…]

Image by Michael Giuffrida about marketing

How important is brand identity?

Let’s get right to the point on this one.  Having a strong brand identity can be the difference between having a business from which you can make an “ok” salary or having one that thrives and provides well for you, your family in future generations, and the community you serve. Now that we have answered Read more about How important is brand identity?[…]

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It’s OK to say “I don’t know”

When starting a new business there is a lot of pressure to be successful.  You may have risked your life savings to chase your dream, perhaps borrowed from family, or even gotten a loan or grant to grow your business.  So when prospective clients come to you with a question, the natural reaction is to Read more about It’s OK to say “I don’t know”[…]

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Bad customer service isn’t limited to assaulting your customers

While United Airlines has recently given us a clinic on how -not- to treat your customers, there are far less obvious ways that you can abuse your customers without even realizing it.  We have discussed how important it is to simply recognize your clients on a regular basis and that can cure a lot of Read more about Bad customer service isn’t limited to assaulting your customers[…]

Sales image by Michael Giuffrida

Break out your No. 2 pencil to make a memorable statement

Think about how many telephone calls you receive in a day, how many emails you respond to or simply delete, and how much junk snail mail you receive.  Now try to remember a single one of those from more than a week ago.  Any luck? For most the answer is likely no.  However, can you Read more about Break out your No. 2 pencil to make a memorable statement[…]