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When should I look for bank financing for my business? – By: Michael Giuffrida

When most small businesses owners hand their shingle, they have a certain amount of money they plan on using to get started.  Perhaps it is money they have saved or borrowed from friends and family but in any case, it is usually limited.  While not true in every case, a business often takes longer to Read more about When should I look for bank financing for my business? – By: Michael Giuffrida[…]

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What is inbound marketing and how can I use it for my organization?

With the number of options available to consumers today, many of the traditional marketing techniques get filtered out as “white noise”.  Because of this and the importance of the web, many businesses are using newer techniques called “inbound marketing” to achieve their lead generation goals. The basic concept behind inbound marketing is that you draw Read more about What is inbound marketing and how can I use it for my organization?[…]

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How do I differentiate my business from the competition?

This age old question will persist forever as new businesses, and therefore new competition,ares created every day.  Regardless of how innovative your idea is today, by tomorrow 30 “me too” companies could pop up doing the same thing, maybe for less money since they didn’t have to “invent” it.  Of course if you have some Read more about How do I differentiate my business from the competition?[…]

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How should I compensate my sales hunters?

First note that I did not title this “how much should I compensate my sales hunters?”.  What you pay will vary based upon your geography, industry, availability of quality candidates, and the experience of your hunter.  This post will focus on how to structure what you pay them to gain the best performance and results. Read more about How should I compensate my sales hunters?[…]

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What should my first small business marketing plan look like?

For many small businesses, marketing is an optional thing that you do if you have extra money, which often is not the case.  Now that doesn’t mean that they don’t spend money on trinkets and sponsor the local baseball team, its just that they don’t put together an intentional effort to market their business.  If Read more about What should my first small business marketing plan look like?[…]

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When is it time to hire my first employee?

For many entrepreneurs, they believe that the first real outward sign of their success is when they hire their first employee.  Makes sense right?  Now their venture went from “my job” to a “real business”.  However, this decision is not one to take lightly and also not one to rush in to. Having employees can Read more about When is it time to hire my first employee?[…]

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How important is brand identity?

Let’s get right to the point on this one.  Having a strong brand identity can be the difference between having a business from which you can make an “ok” salary or having one that thrives and provides well for you, your family in future generations, and the community you serve. Now that we have answered Read more about How important is brand identity?[…]

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Know your numbers to be successful

When running a small business, it can be easy to get caught in the trap of assuming that if there is cash in the bank you are doing well and if there is no cash, you need to do better.  Unfortunately, there can be much more to determining how successful you are currently and in Read more about Know your numbers to be successful[…]

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It’s OK to say “I don’t know”

When starting a new business there is a lot of pressure to be successful.  You may have risked your life savings to chase your dream, perhaps borrowed from family, or even gotten a loan or grant to grow your business.  So when prospective clients come to you with a question, the natural reaction is to Read more about It’s OK to say “I don’t know”[…]